How to Buy Authentic Sneakers Online Without Getting Burned

Buying sneakers online is convenient, but counterfeits have become very convincing. The good news is that most bad purchases can be avoided with a few simple checks before you pay.

1. Buy from a store you can verify

• Look for a real returns policy, contact details and a business address.
• Check independent reviews on sites other than the store itself.
• Be wary of brand-new sites with no history and no social presence.

2. If the price is too good to be true, it probably is

Discounts happen, but a hyped release at a fraction of its usual price is a major red flag. Compare prices across a few sellers so you know what normal looks like.

3. Pay with protection

Credit cards and major payment services usually give you a way to dispute a charge if the item is fake or never arrives. Avoid bank transfers, gift cards or crypto for sneaker purchases from sellers you do not know.

4. Read the product listing carefully

• Real photos from several angles are a good sign; only stock images are not.
• Check the exact model name, colourway and style code, and compare them with the brand's official listing.
• Confirm the size chart – sizing varies between brands, especially for international brands.

5. Check the pair when it arrives

• The box label should match the style code, size and colourway.
• Look at stitching, glue marks, logos and the insole print.
• Do not wear them outside until you are happy – worn shoes are usually not returnable.

6. Look beyond the usual names

Some of the best value in performance basketball and running shoes now comes from brands such as Li-Ning, 361°, Anta and Peak, which sign NBA players and use serious cushioning tech at lower prices. Buying from a specialist retailer that carries these brands is a safe way to try them.

Where to shop

KICKSOWN focuses on performance sneakers, including signature models from these brands. Check the latest KICKSOWN coupons before you check out.